Expressing Meaning

The first of this week's Learning Activities is focused around arranging text, in a creative way, emphasizing it's meaning. First we got to make up our own word, one which doesn't exist. So I ended up with Playhem! This is the combination of the words Play and Mayhem, which is the moment during play-time when... Continue Reading →

Understanding Ideals

Introduction For this double week (week 4 & 5 of the course), we learned how to analyze different brands. For this Learning Activity we were to visit a popular store, and analyze its brand ideals, and evaluate how they remain true to their brand identity, or how they don't. I chose to visit Dressman, one... Continue Reading →

Understanding Positioning

Introduction For the first Learning Activity from these two last week we were going analyze three logos and figure out what their Brand Positioning is. We were to take this even further by taking a deeper dive into Apple's iPhone brand. I will copy the assignment text to frame my analysis. Brand Positioning 1. Look... Continue Reading →

Sketching Techniques

This week's Learning Assignment had a pretty steep learning curve, where I had to learn how to use Adobe Illustrator, but it was fun. It was SO-MUCH-FUN!We were briefed to do an illustration for fruit juice packaging, for the made-up product: Loose Juice. The Scamps First the scamps, simple, but easy to read product sketches,... Continue Reading →

Idea Development: Part III

Using the SCAMPER method For the third and final part of this week's Learning Activity, I will use the SCAMPER method to change two existing items into something different. The Teaspoon Substitute: I would substitute the steel with durable biodegradable plastic, which is important to a lot of environmentally conscious parents. If possible, spoons will... Continue Reading →

Forum Presentation

In our first week we introduced ourselves in the Moodle forum, and posted a link to our Reflective Journal. It was a lot of fun to read about the other students, and to see their thought processes in their journals, especially the different creative takes on the portrait assignment.

The Journey Here

Gather around this journal, and let me tell ye the tale of how I ended up here. The Beginning Born in 1984, I got to grow up with all the awesomeness of both 80's and 90's movies, music and video games, the forest and no internet which inspired me to dream of far away worlds,... Continue Reading →

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