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Understanding Ideals

Introduction For this double week (week 4 & 5 of the course), we learned how to analyze different brands. For this Learning Activity we were to visit a popular store, and analyze its brand ideals, and evaluate how they remain true to their brand identity, or how they don't. I chose to visit Dressman, one... Continue Reading →

Understanding Positioning

Introduction For the first Learning Activity from these two last week we were going analyze three logos and figure out what their Brand Positioning is. We were to take this even further by taking a deeper dive into Apple's iPhone brand. I will copy the assignment text to frame my analysis. Brand Positioning 1. Look... Continue Reading →

Sketching Techniques

This week's Learning Assignment had a pretty steep learning curve, where I had to learn how to use Adobe Illustrator, but it was fun. It was SO-MUCH-FUN!We were briefed to do an illustration for fruit juice packaging, for the made-up product: Loose Juice. The Scamps First the scamps, simple, but easy to read product sketches,... Continue Reading →

Design Principles

This are the three illustrations I made for this Mandatory Assignment. They were made using the Gestalt Principles of Design, and were designed to have common elements between the images. The theme/subject I chose was Star Wars: A New Hope, and I tried to re-imagine certain parts of the movie, using the same colors and... Continue Reading →

Idea Development: Part III

Using the SCAMPER method For the third and final part of this week's Learning Activity, I will use the SCAMPER method to change two existing items into something different. The Teaspoon Substitute: I would substitute the steel with durable biodegradable plastic, which is important to a lot of environmentally conscious parents. If possible, spoons will... Continue Reading →

Idea Development: Part I

"PUZZLES AND FUN" The learning activity for this week consists of three parts, or "questions". The first part is a series of riddles or puzzles, the second is an analysis of the fast-food chain McDonald's, using the SCAMPER method, and the third is to apply the SCAMPER method to modify or improve two existing objects.This... Continue Reading →

Moodle Map

This is my map of Mt. Moodle, where I show the goal of the course, and Moodle's role in achieving it. The caves are the Weekly Plans, where your learn the skills to make a campfire, the rope represents the struggle of the learning activities, you make the campfire at the next cave and send... Continue Reading →

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