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Delving Deeper Into the History of Photography – Part I

For this week's learning activity, we picked three events in the timeline from this week's lesson History of Photography: An Introduction, and were asked to write a paragraph for each of those events. The Camera Obscura Image from The Dark Room Academy. Camera obscura (latin: dark chamber) is a natural optical phenomenon that occurs when an... Continue Reading →

Mandatory Assignment 02 – Logo

This month’s Mandatory Assignment was about researching a newly started bar and bistro concept, based on the the trend of street food-inspired home-made food, combined with a microbrewery. This is the Brand Style Guide: If you're interested in reading the report, you can find it here:

Color Theory Part III: Book Cover

The final part of this week's Learning Activity was a lot of fun and hard work! We got to choose from three different books, and then illustrate the cover of that book with a set of rules: Design a book cover for one of the following:a.) “Rosemary’s Baby” by Ira Levin: use complementary colours to express anguish... Continue Reading →

Color Theory Part II: Color Effects

This is the second part of this week's Learning Activity: Use a colour photo of your choice and create the following colour effects – you should hand in four separate works of the same photo with the following effects:- Create a fluorescent duotone- Apply a monochrome look- Split toning of the image- Freestyle: Create a colour effect... Continue Reading →

Design a Gig Poster

Designing a poster The last part of this week's Learning Activities was to create a gig poster for a fictional band, tour and concert. I brainstormed around the name a bit, and decided that this is a post-rock/pop band, and then I used design elements based on the name. A keystroke is a term used... Continue Reading →

The Anatomy of Type

The second Learning Activity of this week was about explaining the anatomy of type, or how a typeface is put together. We were to explain these parts in a visual way, so I started making a diagram, with the Times New Roman typeface. This diagram is based on information from the book: Graphic Design School,... Continue Reading →

Expressing Meaning

The first of this week's Learning Activities is focused around arranging text, in a creative way, emphasizing it's meaning. First we got to make up our own word, one which doesn't exist. So I ended up with Playhem! This is the combination of the words Play and Mayhem, which is the moment during play-time when... Continue Reading →

Create a logo using Gestalt Principles

Introduction This week's final Learning Activity is based around the Unilever logo. I will analyze the logo, then create my own versions of it, using the Gestalt Principles, which I've also used in a Mandatory Assignment from earlier post. Analyzing the Unilever logo The Unilever logo is a monogram or lettermark logo. The overall U-shape... Continue Reading →

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