MA08 – Part 3 – Packaging

Introduction

Using the logo you created in Week 1 and the brochure you designed in Week 2, think about your brand and design packaging for your product.

Caci Organic Puppy Food is a dog food specially developed for puppies, and comes in a range of products, depending on breed. It is packaged in a rectangular carton box, which makes it easier to stack on the shelves.

The colors are meant to represent innocence and youth, which is why I’ve chosen “baby-colors”.

Exploration

Use sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs.

Brand integration

Choose one of your thumbnails and refine your design. Place it next to your brochure and logo and see how you can merge your design with the brand identity. Also, what fundamentals of the brand can you draw from and use in your design? Hand in a picture of your thumbnails, mock-ups, logo and brochure together.

Design

Now design your packaging properly, using any design application of your choice (or a combination of e.g. Photoshop, InDesign and Illustrator). Export the flat design as a PDF.

Presentation

Make a life-size mock-up of your final design and take photographs of it. Remember that you can take more than one photo to show the different angles and sides of the packaging. Here your presentation skills are vital. How do you present the final mock-up in a photo to reflect the true essence of your design?

• 

•